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Content Curation: Share … But “Keep Your Own Voice”

Content Curation – “On the other hand, content curation is all about discovering, aggregating and gathering relevant, top quality, shareable content and bringing it to the attention of a larger audience…

Content Curation:
Share … But “Keep Your Own Voice”

Content Curation | Curation Works | Steve GaghagenA Curator’s Job: Becoming An Internet Pundit And Thought Leader

When people first come into contact with the concept of content curation they usually have a few “light bulb” moments as mental connections are made and they see the possibilities curation holds for their blogs and their business. Some of these “light bulb moments” will be true revelations. Others, however, can be off the mark and very often misleading.

Take, for instance, the idea that suddenly, through implementing a curation strategy on a blog, you will be immediately generating tons and tons of content with no effort … and that all this content is somehow something Google will just love! This is an idea that many fall prey to, and it’s definitely in the “misleading” category.

While it’s certainly true that content curation, as a practice, can help eliminate the problem of “writer’s block” and help to provide the blogger with many more sources of material than he’d be able to conjure up on his own, that doesn’t mean there are no requirements for creating quality curated content. There are, and a good curator is aware of them and incorporates them into their curated posts and content. Like everything else, there are “good” curators and “bad” ones as well. If we’re going to become content curators … we want to be among those maintaining “best practices” and contributing in a positive way to the world of content marketing.

I was reading online this morning and came across a great article I felt compelled to pass on. It’s by Julia McCoy, who is the CEO of Express Writers, and it’s just been published in SitePro News. In the article, Ms McCoy talks about “maintaining your own voice” as a real key to successful curation. You see, part of what so often gets overlooked by curators is something we teach here at Curation Works: you must be adding value to the original material when you’re curating. That doesn’t mean just “extra words” … it means real value. That means something of worth that cannot be gotten just by reading the curated article.

Now, the folks over at Curata say that successful curators are still providing about 65% original material on their blogs. In my studies and travels, I’ve found that most of this original content appears as commentary concerning the curated content. In other words, to maintain a good ratio of “original” content doesn’t necessarily require blog posts that are wholly original. That requirement can be met by simply providing really good, quality commentary on the contents you are curating. Simply giving your opinions about the content you’re curating can provide all the original content your need.

This style of commentary also provides you with the additional benefit of positioning you as a “thought leader” in your industry or niche. In effect, you become an Internet “pundit”, commenting on what is happening in your niche as you provide a hub of information for your readers. This is what Ms. McCoy means when she talks about not “losing your own voice“. If your style of content curation is simply throwing other people’s material at your readers, then all you are is an aggregator. A true “Curator” is so much more than that … and being one has much greater rewards as well.

Here’s the article from Julia McCoy in SiteProNews:

A Guide to Content Curation | SiteProNews Fri, 25 Apr 2014 04:00:59 GMT

If you rely on this particular strategy just to follow your optimization ambitions, chances are that you will upset Google, jeopardize your link building strategies and your good name. Instead of obsessing with SEO, you should think about content curation as the secret ace up your sleeve enabling you to become an expert in your field of activity. … Content curation is not a dangerous practice as long as you don’t cross any boundaries and don’t lose your own voice.

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Good Content Curation Is About Promoting YOU

If you are already curating content on your blog, why are you doing it? If you are considering a content curation strategy, why are you thinking of it? The answer to both questions should be: to better promote myself!  That is, at the bottom line, what we do as bloggers. Now, you may have a negative reaction to the concept of your blogging activities being all about “promoting” yourself. If you have such a reaction … get over it. That is exactly what you need to be doing to be successful at blogging.

Oh, you can say to yourself, “I’m not promoting me; I’m promoting my company’s products”, but the truth is that people don’t buy products, services, programs or anything else. They buy people. They “buy into” the recommendations of people they know, like, and trust. Your blogging activities are all about sharing who you are so you can build relationships with people online. You’re providing a way for people online to get to know you, to understand what your opinions are … and to respect you as a source of good information.

With this understanding, the concept of Content Curation provides much more than an opportunity to increase your blog traffic and make your blogging life simpler. It provides you an opportunity to position yourself as an “authority” and a “thought leader” in your own right. If you can think of your curation activites as sitting in the chair on a panel TV talk show and being asked to comment on what “so and so” said about “this topic” or “that topic”, your “original content” takes on a whole new meaning. It has now become an opportunity to share some information about YOU … what you think and why you think it … and why anyone should listen to you about that subject. Your blog is now your own personal talk show and newspaper opinion section!

Do this … approach your curations in this way … and you’ll be building your own “niche” in the content marketing world. Positioning and promoting YOU as a “thought leader” in your industry is what quality curation is really all about.

By Steve Gaghagen



Posted in: Content Curation Practices

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1 Comment

  1. John Jarvis April 28, 2014

    Hi Steve,

    Great article here and I was wondering how much content on our curated posts should be our own original content, now I know. I have been making sure that it was around 60% minimum so it looks like I’m on track.

    It doesn’t make much sense just to copy what other people are saying, and since Google likes lots and lots of content on our blog, using a certain percentage helps tremendously for sure.

    It has been said that 600 words is what the search engines prefer, but then that would all depend on a lot of things, wouldn’t it?

    Since everyone has their own opinion, I feel there’s no reason why curation can’t be used by almost everyone to add content to their websites.



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