What Is Content Curation?
Definitions Vary … But On Some Points Everyone Agrees
These days it’s become pretty clear that “content marketing” is where long-term, reliable, traffic generation is going to be focused for the forseeable future. Gone are the days of heavy “on page SEO” and throwing blog posts up on the first page of Google over night.
Content “Curation” is now an accepted component of content marketing, and it’s growing day by day. However, the technique is still new enough so that there is disagreement about what “curation” actually is. Some people say one thing and others say something else. For instance, some folks consider themselves “curators” while others would disagree and refer to them as “aggregators”.
So who’s right? Frankly, that’s for the future to decide. In the “here and now” we can tell you what we believe at “Curation Works” … and we can also try to keep you informed of what others think as well. Our curation course speaks for our point of view, and if you’re enrolled you’ll be getting a heavy dose of our opinion and our teachings. Here on our blog, we’ll be gathering definitions from different experts and presenting them to you as we discover them. In the course of this we can hopefully make things more clear to our readers.
With this in mind, here’s a “Guest Post” written by Sameer Panjwani in Search Engine People:
http://www.searchenginepeople.com Wed, 26 Mar 2014 13:27:16 GMT
“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community.” … Beth Kanter
The Vital Components Do Not Change
Whatever any specific “expert’s” definition of curation might be, most of them agree on a few “indispensibles”. For instance, everyone agrees that a good curator adds value to the information being curated. If there’s no “value added”, then you’re merely “aggregating”. Adding your opinion or your own “take” on the subject is a vital component of good curation. Don’t be shy of taking the “pundit’s position”, and becoming a commentator. After all, part of the objective of good curation is to establish you as an “authority” in your niche! Welcome that role by adding your opinion … and thereby adding value to your curations.