Curation Marketing Blog

What Is Content Curation?

What Is Content Curation?

Curation Works | Content MarketingDefinitions Vary … But On Some Points Everyone Agrees 

These days it’s become pretty clear that “content marketing” is where long-term, reliable, traffic generation is going to be focused for the forseeable future. Gone are the days of heavy “on page SEO” and throwing blog posts up on the first page of Google over night.

Content “Curation” is now an accepted component of content marketing, and it’s growing day by day. However, the technique is still new enough so that there is disagreement about what “curation” actually is. Some people say one thing and others say something else. For instance, some folks consider themselves “curators” while others would disagree and refer to them as “aggregators”.

So who’s right? Frankly, that’s for the future to decide. In the “here and now” we can tell you what we believe at “Curation Works” … and we can also try to keep you informed of what others think as well. Our curation course speaks for our point of view, and if you’re enrolled you’ll be getting a heavy dose of our opinion and our teachings. Here on our blog, we’ll be gathering definitions from different experts and presenting them to you as we discover them. In the course of this we can hopefully make things more clear to our readers.

With this in mind, here’s a “Guest Post” written by Sameer Panjwani in Search Engine People:

An In-depth Guide to Content Curation – Search Engine People Wed, 26 Mar 2014 13:27:16 GMT

“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community.” … Beth Kanter

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The Vital Components Do Not Change

Whatever any specific “expert’s” definition of curation might be, most of them agree on a few “indispensibles”. For instance, everyone agrees that a good curator adds value to the information being curated. If there’s no “value added”, then you’re merely “aggregating”.  Adding your opinion or your own “take” on the subject is a vital component of good curation. Don’t be shy of taking the “pundit’s position”, and becoming a commentator. After all, part of the objective of good curation is to establish you as an “authority” in your niche! Welcome that role by adding your opinion … and thereby adding value to your curations.



Posted in: Content Curation

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  1. Tony Rios April 1, 2014

    This is probably the best way to do anything you want to inform people about what they want to know about and achieve that Know Like and Trust, while Branding your self as a person who cares about what other people really want to know about their passion. Letting people feel and know that you CARE about Their Interest is way more important than telling them what you know.
    This is a Great Blog


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