“Twitter has made no bones about it: its user numbers are stagnating, and that means that it needs to start monetizing outside of the network. The company has a unique opportunity in this regard, with media companies and third party sites able to not only embed tweets, but to run tweet streams. The trick is to give them the best content to put on their sites, which Twitter can then monetize.”
Welcome to Curator
Twitter’s New Curation Tool
Monetizing outside the network is the main reason for the development of this new curation tool. It allows partners to search, filter and curate Twitter for content they want to be displayed on their website, mobile app or, even TV. Twitter has been testing the service and have stated that, “Those who have been testing Curator have seen strong increases in audience engagement, participation and attention.”
How it will work is that a media publisher can display timely, relevant and meaningful Twitter content directly to their readers. Twitter will monetize these feeds by selling advertising that will appear within these streams. Both apps and websites. I did not see any mention of advertising revenue sharing with publishers that display content streams from Curator. Lets hope they do.
This article illustrates the continuing evolution of content marketing.
Read the full story on .vator.tv
Here is how Curator works: publishers can use it to create complex keyword and hash tag queries to easily uncover streams of high quality Tweets. Those queries can then refined be refined even further, with options to search by follower counts, location, languages and more. From these search, publishers will create their collections, which they will then be able to display. It’s all about giving media partners the ability to deliver the best possible content.
The example that Twitter gives involves Tweets including#MarchMadness, from users with 100+ followers located in the US. Publishers can then use Curator to display the best Tweets from that search into their mobile app, during a TV show broadcast, or on any screen regardless of size.
Read the Full Story on http://vator.tv/news/2015-03-31-twitter-launches-curator-to-lure-more-media-partners
Content Marketing for the Curator
Content Curation Marketing will improve business profitability. That’s the bottom line. New curation tools will either help, or distract the content marketer. That is where Curation Works can help. With weekly live webinar’s we provide the marketer a road map to easy curation and improved social media exposure. Learn more at Curation Works.
Image courtesy of .vator.tv