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Social Media Marketing and The Unofficial Death Of Google+

Social Media Marketing and The Unofficial Death Of Google+

Social Media Marketing “Google’s Bradley Horowitz announced on Google+ last month that the platform will be split into two new services: Streams and Photos. However, Hangouts is just about the only part of Google+ that has a clear future. It seems to be full-on transition mode for Google, with Google+ seemingly still there (at least in name) for now.”

The Evolution of Social Media Marketing

And the Death of Google+

If the unofficial death of Google+ holds true, we will have one less Social Media platform to communicate on. Personally, I probably won’t miss it. The way I look at things from a home business point of view it is one less thing to worry about. Although I have been using Google+ frequently over the past few months, I still won’t miss it. But what will take its place? Will Google+ Hangouts still be there? What about those who have built large communities on Google+? Can they recover?

In this article written by,  for Marketing Land he provides his insights on Google’s transition and how it will affect business and marketers alike. “It seems to be full-on transition mode for Google, with Google+ seemingly still there (at least in name) for now. That’s probably why a lot of people haven’t realized one of the leading social media platforms in the U.S. is essentially gone.”

What The Unofficial Death Of Google+ Means For Marketing

Written by, 

Image Courtesy of  Market Land

Travis Wright
Image Courtesy of Market Land

“It seems to be full-on transition mode for Google, with Google+ seemingly still there (at least in name) for now. That-s probably why a lot of people haven’t realized one of the leading social media platforms in the U.S. is essentially gone.”

“In the world of marketing, though, industry experts agree that this whole restructuring approach is just stretching out the inevitable: Google+ and anything like it is dead, and Google should just let it go.”

Read the full story on marketingland.com

Image courtesy of shutterstock.com via marketingland.com

Was Google+ Important to Your Marketing Efforts?

In my case at least, I did not rely on Google+ to build my community and prospecting list. The lions share of that is done through Facebook, Twitter, Blog, and of course Lead Capture Pages. I have also using LinkedIn a little more effectively and am seeing contacts there as well.

Google+? Truthfully, I was never fond of it.

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Social Media Marketing and The Unofficial Death Of Google+
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Social Media Marketing and The Unofficial Death Of Google+
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If the unofficial death of Google+ holds true, we will have one less Social Media platform to communicate on. Personally, I probably won't miss it.
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Posted in: Social Media Marketing

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4 Comments

  1. John Jarvis April 8, 2015

    Hi Don.

    I’m afraid that I don’t agree with a lot that Travis Wright has to say. Google will always be competing with Facebook for traffic.

    It’s true of course, that Google+ will change, but isn’t change just normal in this industry?

    Google authorship was supposed to be “dead” too, but there still may be other benefits to including Google author and publisher markup on a site, (as in images from a Google Profile still showing up in search results).

    Myself, I wouldn’t count Google or Google+ out of the Social Media circles just yet.

    John

    reply
    • Don Legere April 8, 2015

      You never know, I guess. I do think that Google+ is probably finished though.

      reply
  2. Rahimah Sultan April 8, 2015

    An interesting article, Don. I never used Google+ much.. not sure the reason. I remember signing on when it first became available, and then I became too busy with my blog and other ways of advertising to focus much on it.

    reply
    • Don Legere April 9, 2015

      HI Rahimah, Thanks for posting! Like you I concentrate on only a few social media tools, and to be honest Google+ never did make it to the top of my list. The Social Media Marketing tools I am currently using is Twitter, Facebook, YouTube, and of course my blog. Content curation drives all of it.

      reply

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