“What good is a social media campaign if it cannot compel people to keep coming back for more? Wasted eyeballs are a serious problem.”
Content Curation and Social Media Marketing Pain Points
Is Content Curation and Aggregation the Answer?
There are a number of issues facing the small business and home entrepreneur and social media marketing for many is at the top of the list. It takes time and resources. Is content curation and social media aggregation the answer?
Lets face it the majority of home business operators lack knowledge regarding the use of social media in an effective way. What do I post? How often? It is an entirely new game. Luckily for you there are several new social media aggregation tools at your disposal and more coming on the horizon.
Social Media Curation Tools for Social Media Marketing
We all know that the best way to make money in business is to continually engage your readers with relevant and timely information. Your readers are hungry for information. They can’t get enough! Buffer, DrumUp, and HootSuite are content aggregation management tools for social media marketing that are beginning to be widely used by small business. These social media tools provide you relevant content that you can schedule posts for automatic or time sensitive posting.
Jessica Davis in her article, How to Deal with Social Media Pain Points for Small Business provides great information.
Offering lasting value to your readers and customers can be a difficult proposition, considering that, as a small business, you cannot spare a lot of resources. What good is a social media campaign if it cannot compel people to keep coming back for more? Wasted eyeballs are a serious problem. Sure, a lot of people visit Twitter to read the odd quote, but how many of them stick around? If you are able to attract people to your business via a social media campaign but do not offer them any lasting value, they will become cynical about your business and leave. Later, it will almost be impossible to get them back on board, even if you improve your content.
One of the best ways to keep people interested is by offering curated content. Incidentally, content curation is also a pain point in social media campaigns. Content can quickly get old and has to be refreshed regularly. You can quickly run out of ideas on what to post, more so because social media is not your specialty. In that case, it is better to use content curation tools such as the ones mentioned below:
Is Aggregation the Answer?
To be honest I believe that when Social Media Marketing is done properly you should not rely solely on tools alone. Just as many of you have been learning in Curation Works Training, Curation is about adding your voice. Other wise how will you stand out from the crowd. What do you stand for? What do you believe? Who are you trying to reach and what are they looking for?
The moral of the story is to not forget you own voice in all of this. Tools are great but they will never ever replace you and your voice. So just don’t aggregate content, curate it. Visit often for more Social Media Marketing Tips.