How Google Handles Duplicated Content
This is a blog post filling you in on how Google handles duplicated content.
Although content curation is “duplicated” content from other websites, there are no penalties from Google for doing this, if your curated content is done properly.
What does proper content curation mean?
There are certain things that we need to do when using other people’s content on our website. These things include, but are not limited to:
- Making sure the content creator gets proper credit.
- Leave a link back to the original content.
- Use a copyright symbol when you can.
Here’s a Matt Cutts video on how Google handles duplicated content.
Matt Cutts Video: How Google Handles Duplicated Content
Copyright 2013 @ Matt Cutts | Google
The original content can be found by clicking here.
For people that like to read what is being said in a video, here’s the transcription from Matt’s video on how Google handles duplicated content:
“Today’s question comes from Gary Taylor.
Oh, he’s asking from Stratford Upon Avon in the United Kingdom. And Gary asks, “How does Google handle duplicate content, and what negative effects can it have on rankings from an SEO perspective?”
This is a question that we hear a lot, so we figured it was worth tackling again.
It’s important to realize that if you look at content on the web, something like 25% or 30% of all the web’s content is duplicate content.
There’s man pages for Linux, you know all those sorts of things. So duplicate content does happen.
You know people will quote a paragraph of a blog and then link to the blog, that sort of thing. So it’s not the case that every single time there’s duplicate content, it’s spam, and if we made that assumption, the changes that happened as a result would end up probably hurting our search quality rather than helping our search quality.
So the fact is Google looks for duplicate content. And where we can find it, we often try to group it all together and treat it as if it’s just one piece of content.
So most of the time, suppose we’re starting to return a set of search results, and we’ve got two pages that are actually kind of identical.
Typically we would say, OK, you know what, rather than show both of those pages, since they’re duplicates, let’s just show one of those pages, and we’ll crowd the other result out.
And then if you get to the bottom of the search results and you really want to do an exhaustive search, you can change the filtering so that you can say, OK, I want to see every single page., and then you’d see that other page. But for the most part, duplicate content is not really treated as spam.
It’s just treated as something that we need to cluster appropriately, and we need to make sure that it ranks correctly. But you know duplicate content does happen.
Now that said, it’s certainly the case that if you do nothing but duplicate content, and you’re doing it in an abusive, deceptive, or malicious or manipulative way, we do reserve the right to take action on spam.
So someone on Twitter was asking a question about, how can I do an RSS auto blog to a blog site and not have that be viewed as spam?
And the problem is, if you are automatically generating stuff that’s coming from nothing but an RSS feed, you’re not adding a lot of value. So that duplicate content might be a little bit more likely to be viewed as spam.
But if you’re just making a regular website, and you’re worried about whether you have something on the .com and the .co.uk, or you know you might have two versions of your terms and conditions, an older version and a newer version, or something like that, that sort of duplicate content happens all the time on the web, and I really wouldn’t get stressed out about the notion that you might have a little bit of duplicate content.
As long as you’re not trying to massively copy you know, for every city and every state in the entire United States show the same boilerplate text, which is you know, oh, no dentists found in this city either, for the most part, you should be in very good shape and not really have to worry about it.”
More On How Google Handles Duplicated Content
So now you know how Google handles duplicated content, and since this website doesn’t duplicate all of it’s content, and what it does is teach people how to curate content in the right manner, it’s safe. And so would your website be if you learned how to curate content properly.
For free information on learning how to curate content and add it to your website, click on the image below my picture. If you’d like to learn more on how Google handles duplicated content, make sure you only listen to reliable sources.
By John Jarvis