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Curation and Social Media Marketing

Curation and Social Media Marketing

“In a recent survey, 71% of consumers said that their purchase decisions are based on social media referrals. The same survey found that Facebook (30.8%) was the strongest influence of such decisions, followed by Youtube (27%) and Linkedin (27%). Social Marketing is essential for business and entrepreneurial success”

Curation Tools

For Social Influence

That is a very interesting statistic. In fact I was a bit taken back for a moment. Social networks are the drivers for economic success. The survey showed that Facebook (30.8%) had the strongest influence, followed by Youtube (27%) and Linkedin (27%).

Once again these stats prove we are in the midst of change. Marketing has to change as well and this is where the curator comes in.

Social Media Marketing is Essential

It acts as your very own news service on Twitter. The tool gathers popular content from among your friends.

It acts as your very own news service on Twitter. The tool gathers popular content from among your friends.

The importance of social media platforms in marketing has long been understood and underutilized. This is about to change as more and more companies and individuals have learned the secret to developing large and active social networks. Sharing content that matters is the key and curation is the engine.

The following article written by Jessica Davis provides a ground floor look at many Curation Tools marketers use to source and identify content targeted to their social network. Curation Tools reviewed are:

  1. DrumUp
  2. Feedly
  3. Kurator
  4. The Tweeted Times

Using content curation tools for Social Media Marketing

Google News

When it comes to social media, quantity is just as important as quality. An excellent measure of your online presence is the number of followers you have; the more, the better. However, improving this number requires you to be very active on social media networks and you have to endlessly provide quality, engaging content, which is not easy. Time and financial constraints, and writing great original content often stymie the best of us; and manually searching for good content takes a lot of time and effort. What do you do? You turn to content curation tools.

Read More At: Using Content Curaton Tools for Social Media Marketing.

Curation Works and Social Media Marketing

Thank you for reading and sharing this post. Please feel welcome to join us and learn how to improve your social media marketing with curation: Curation Works the name says it all!

Image courtesy of socialbarrel.com
Article source: http://socialbarrel.com/using-content-curation-tools-for-social-media-marketing/97754/

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Curation and Social Media Marketing
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Curation and Social Media Marketing
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The importance of social media platforms in marketing has long been understood and underutilized. Learn the secret to building social networks using these tools.
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