Content Curation, Social Media and Profitability.
It’s all about sharing
At Curation Works we always talk about the incredible power of social media and the importance of content marketing. Future Shop has learned that traditional methods of sales and service no longer work like they once did. What they did learn was shoppers prefer to shop on line, since everything they need is there, even advice. Consumers today do their own research and base their buying decisions on other people’s experience and recommendations. In other words they actively seek information and advice that will help with the purchase decision.
Cyber shoppers are not lazy nor are they pampered. Cyber Shoppers are the new normal in the retail world. As a result many companies are scrambling and spending millions of dollars implementing content and social media marketing strategies. Those who do not will lose market share to the competition.
This article indicates where retail is heading. It is about engaging your market with created and curated content. Information that is timely, relevant and satisfies your social media marketing strategy.
Electronics stores are suffering from the rise of the pampered and lazy cyber shopper who can now get everything online, even advice. Experts say its no surprise that Future Shop shut down on Saturday, closing 66 of its stores and converting the other 65 to Best Buy outlets. Its just the latest in a string of electronic store closures including most recently, all 14 Canadian Sony stores.
Content marketing is about sharing what you love. It is the future of sales.
At Curation Works we understand the impact of curation and content marketing has on your social media marketing strategies. Your social networks are not only hungry, they are insatiable when it comes to consumption of new and relevant information and that is where curation comes in and Social Media Marketing begins. Get more content curation and social media marketing tips at Curation Works, learn more.