Content Marketing “I know a lot of bloggers who can waltz into any niche, churn out a killer article, and then waltz off to another niche to repeat the success.”
Content Marketing? Niche Marketing?
Writing Like a Pro in any Content Marketing Niche
Content marketers often switch or, add new niches to their blogging repertoire to capitalize on a new trend, product or service. The problem is, most content marketers find it can be a difficult process. Not only do you need to get up to speed on the market you also have to maintain an authoritative voice in a field you don’t know all that well.
Who are your customers? What are they looking for? You must not only feed them the information that they hunger, you must also communicate with your prospects in a timely and helpful manner. In their lingo! This builds solid relationships with your followers fortified with know, like and trust. And that takes knowing your niche.
In this article by Neil Patel he provides a simple and effective way for any content marketer to quickly get up to speed in any niche. He states, “If you have the flexibility to pivot your style and approach, you are a valuable asset to any company’s marketing efforts.” In other words if you can follow his simple advice you can profit in any niche.
Here’s what just happened. You’ve been assigned to start a blog for your brand’s new business division. OK, good. You can write.
But you’re relatively new to the company and the industry – a totally different niche. How do you develop a voice? How do you communicate with a new audience in an appealing way? How do you make sense of the new field?
I know a lot of bloggers who can waltz into any niche, churn out a killer article, and then waltz off to another niche to repeat the success.
Content Marketing is more than just Curation
So you can see there is a great deal that one has to know in order to be an effective content marketer. It does not matter if you are beginning your content marketing career, or simply switching niches, following Neil Patel’s advice will get you there quickly and authoritatively.
For the latest in content marketing tips and strategies be sure to visit Curation Works and learn about our video and live training program for content marketers.