Curation Marketing Blog

Content Marketing: Is Guest Blogging “Over”?

Content Marketing:
Is Guest Blogging “Over”?

Guest Blogging | Curation WorksMatt Cutts of Google Says “Guest Blogging Is Dead”

If you’re not familiar with Matt Cutts … well, he’s a busy boy. Matt has a Ph.D in computer graphics, an M.S. from UNC – Chapel Hill, and B.S degrees in both mathematics and computer science from the University of Kentucky. Matt has been with Google since 2000, and wrote the first version of “SafeSearch”, which is Google’s family filter.

More importantly for our purposes here, Matt has been the head of Google’s “Webspam” team for several years now. The term “Webspam”, for those who don’t know, refers to websites that attempt to “spam” Google’s search results, usually making use of techniques that violate Google’s Publisher’s Guidelines.

One of the things we emphasize here at Curation Works is that there is an entire set of ethics and “best practices” that come along with the decision to become a “content curator”. Yes, most of us are in marketing, but when one is actively curating content on a blog or website the objective must change. It becomes much more focused on delivering all the quality content to the reader, and adding your own value to it as you go. Marketing, as an immediate objective, fades into the background considerably, while the foreground focus must become delivering important, quality information and valuable commentary to your readers.

The practice of “Guest Blogging” is a good example of a very valuable and constructive marketing tactic that  has become so polluted with “black hat” abusers of the technique that Google is now looking at it with suspicion. The same could happen with curation … if too many people enter the field without a good grounding in the principles of quality curation and “best practices”.

Here’s the latest article from Matt’s blog:

The decay and fall of guest blogging for SEO | Matt Cutts: Gadgets, Google, and SEO January 20, 2014

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. … Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. …

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The Best SEO Practice: Make Google Your FRIEND!

In case you haven’t noticed by now, Google is a lot smarter than it used to be. So are all the other search engines. Old style “black hat” SEO techniques like “keyword stuffing” and “auto backlinking” don’t work anymore. The algorithms see right through them and deliver the “Google Slap”! It’s a much more effective strategy to simply “cool your jets” a bit, take some time, and get on the same side of the table as Google is. Find out what it is Google likes to see on a page … and understand why. Then simply help them deliver it. Don’t fight ’em … join ’em!

Content Curation is a great strategy to use to put this “cooperative philosophy” to work on your websites. If you do it correctly … with an eye on maintaining good “ethical” practices … the rewards can be incredible. Large traffic and respect in the curation niche you’ve chosen don’t happen overnight. But, with consistancy and quality … they will happen.

By Steve Gaghagen



Posted in: Content Curation Practices

Leave a Comment (2) ↓


  1. John Jarvis April 13, 2014

    Hi Steve.

    Amazingly enough this is the same subject as my latest blog post and guest blogging is something that I have “dabbled” into in the past, although I could foresee it going away like this so it never became a priority.

    It’s too bad that people don’t want to follow proper SEO techniques and do what the search engines expect from us. It *is* what’s best for us, after all.

    I can only imagine what the black hat SEO guys may do when it comes to content curation. Let’s keep our fingers crossed that Google figures them out *before* they ruin it for everyone like they did for legitimate guest bloggers!


  2. Steve Gaghagen September 5, 2014

    Well, thank your dad for us as well. 🙂


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