Social Sharing – “… the best time to post on Facebook is whenever your audience will see it. But with increasing competition for scroll-space in the News Feed, it is more difficult to optimize your Facebook posting schedule.”
Content Curation: Maximize The Reach Of Your Facebook Posts
Your Content Marketing Success Depends On The Effectiveness Of Your Social Sharing
If you’ve been exposed, even briefly, to the proper way to curate content onto your blog or your Facebook fan page then it’s sure you will have noticed this: locating and properly curating good, quality content is only part of the process. Once you’ve done that, you need to share it on your social networks as part of your overall content marketing plan.
This crucial step is critical, and it’s also the place where many good curators fall down on the job. It’s not enough to simply take the link to your blog post and run over to Facebook, Google+, and Twitter and stick the link up there. If you want to be effective in your social sharing activities you need to pay some attention to your posting efforts as well.
Facebook is a crowded place. More and more folks are using it for business purposes and space on user’s News Feeds is getting scarce. When we post we need to maximize our efforts. And remember… simply appearing on the newsfeed is not the purpose. The purpose is to engage the reader and to entice them into action. We want them to “Like” and “Share” our posts.
Part of this is “Timing”. When is the best time to be posting on Facebook in order to have the best chance of engaging our readers? Here’s an article by Kara Burney that appeared on Social Media Today:
Overall, 62.7% of Facebook posts are posted during this window, but engagement hovers around 2.24 average interactions per post. Lunchtime (12-1PM EST) is the most popular time to post on Facebook. However, the average number of interactions per post trends upwards between 5pm – 1am EST as posting frequency drops, averaging 2.49 interactions per post.
Maximize Your Content Marketing Efforts By Catering To Your Niche Audience
This article gives you a good idea of when to post on Facebook in general, and following the timeline it outlines is one of the best content curation tips I know. However, not every rule like this is sacrosanct, and not all niches behave in the same manner. What are the habits of your readers? Do you know?
This is an important subject, and you should know the answer to this question. When are your readers most likely to engage? Do they follow the averages as laid out by Ms Burney in her article? Or do they behave differently? The only way for you to know this is to deeply study the reactions you get from your social sharing activities. You need to TEST … the same way you test your ads and emails (you DO do this, correct?).
You also need to work continually on your content marketing and curation skills, in order to insure they improve. One of the ways you can do this is to become involved in our own “Curation Works” program! If you are not yet a member, we invite you to join us. Training quality curators is our specialty, and we do it without demanding an arm and a leg. Please check out Curation Works by clicking HERE
If you’re a Curation Works member or not, please join us for out next Content Curation Marketing Webinar! We hold them every Tuesday Evening at 8 PM (EST). Everyone is welcome. Helping you to become a great content curator is our goal!