Curation Marketing Blog

How to Make Your Blog Stand Out from the Crowd

How to Make Your Blog Stand Out from the Crowd

Content Curation: The name of the game is to find a way to stand out in your industry … even if it’s crowded. Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Are you using your time to maximum effectiveness?

Blogging takes a lot of work. Are you using your content curation time to maximum effectiveness?

Blogging Strategically

We know that blogging takes a lot of work. That is why we curate. Curating is simple, fast and effective at developing inbound traffic. It helps overcome writers block and allows us to feed our readers content that matters. Content that is current and adds to the social media conversation and keeps them coming back for more.

However content curation is not the silver bullet many have hoped it would be. Why? It still takes time, planning and once your post is ready, you still have much work to do in content promotion.

Time is a factor. Planning is a factor. Marketing is a factor. And understanding your competitive landscape is a factor. So where do you stand in your industry? Thinking strategically will allow you to differentiate your blog so that it can stand out in your industry.

Mark Schaefer is an educator and marketing consultant specializing in social media workshops. In this article he provides insight for the blogger who may be overwhelmed. Enjoy. 

How to Master Your Blog Based on the Time You Can Put Into It

Business2Community

How much time can you devote to blogging? If you spend 4-5 hours a week creating content, is it better to spend all of that time on one epic post for the month or pump out a number of shorter posts spread out over weeks? How can you decide?

content curation marketing starts with bloggingHow much time can you devote to blogging? If you spend 4-5 hours a week creating content, is it better to spend all of that time on one epic post for the month or pump out a number of shorter posts spread out over weeks? How can you decide?

There are lots of ways to look at it, but one thing you might consider in your decision is the competitive landscape. Maybe your strategy should be determined by an opportunity for differentiation through your publishing schedule. Let’s look at a few of the top marketing blogs as an example of using the time you put into blogging (or any kind of content creation) as a competitive angle.

Read more at business2community.com

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