“When airline Qantas launched the hashtag #QantasLuxury, they hoped their business and first-class flyers would post about their dream luxury experience. Instead, the hashtag was hijacked by the far larger group of disgruntled Qantas passengers who fly economy class.”
4 Ways to Get #HashTags Working for You
Social Media Marketing Hacks
One thing I am absolutely aware of is my improper use of hashtags. Many times I don’t even use them when sharing a post or an article. Many other people I know use them effectively and sparingly. A greater number seem to overuse them to the point where things get a little confusing,
How important are hashtags when it comes to marketing?
Hashtags are important identifiers and channel of communication. The proper use open paths for future social interaction, contact and communication. It is this interaction that will help further ideas, or perhaps, sell products and services. The hashtag plays a BIG role.
Are you marketing with #Hashtags?
Social Media lives 24/7 and never sleeps. It grows exponentially year in and year out. This is the new reality. People talk and share. They express ideas, dreams and have facilitated change. The power of Social Media is profound. It creates change.
If you are marketing on line you want to make money. To make money you have to get social. That means you have to get up to speed on social media marketing. The following curated article by Dylan Kissane from Social Media Examiner will help clarify how important the hashtag is. He shows you 4 ways to use hashtags that will give you the most bang for your marketing buck.
Since social media is social, it’s important to participate in conversations on a variety of topics.
However, the virtual world does not give us body language cues, and it may be difficult to keep track of everything that’s going on. This is especially important when it comes to interacting with hundreds or even thousands of people on social media. Instead of pleasant and engaging conversation, all you hear is noise.
Hashtags help cut through all the noise. They connect your business with your audience and put it at the heart of conversations on social networks like Twitter, Instagram, Google+ and Facebook.
Image courtesy of socialmediaexaminer.com and http://inbound.leightoninteractive.com/