“Social media changed how you sell your products and services. One of the biggest shifts is in consumer behavior. Customers now speak to each other about your service or product online.”
Social Media and Death of a Salesman
Marketing in the New World
From Realtor’s to home based network marketers, Social Media (Facebook,Twitter and others) has forced a change on how we all do business. From small business to large the role of the professional salesperson is no longer the persuasive closer. Social media has taken us beyond that paradigm.
Consumers, rely on their social networks whenever they are making a decision on a purchase for a product or service. They do their own research, listen to their social network and then make a decision.
Social Media Marketing and Content Curation Marketing defines the new sales pro. Providing and sharing content, analysis and opinions that define your brand and provides relevant information your readers are looking for.
Sun, 07 Dec 2014 12:12:05 GMT
Imagine for a moment how you managed your small business and sold your products and services before your customers began using Facebook and Twitter.
Looking back five years, your biggest challenge was most likely using the computer and the internet to create your presence online with a website and/or adding an a shopping cart for your storefront. Your business expanded with a virtual online address beginning with www. Your focus was to “drive” customers to your webpage using business cards, newspaper advertising, sales promotions, and direct mail. The webpage was your only business online marketing.
Social media changed how you sell your products and services. One of the biggest shifts is in consumer behavior. Customers now speak to each other about your service or product online.
They post reviews online about their experience with your customer service often more than they discuss the product. Next, they research everything online.
Like you, they initially would ask Google how to solve a problem. Then they read product and service reviews and share their buying experience with comments on Facebook or Twitter. Buyers are knowledgeable and they expect value and information.
Is Social Media Marketing Difficult?
Social Media is not a difficult thing to master at all. However, as home entrepreneurs it is sometimes difficult to separate personal form business and we must be very focused on not confusing the two. I personally have several Facebook Pages. One for personal family and several others for business.
The challenging part in social media marketing is keeping up with the trends and providing information and content that your niche market is asking. The content you provide must be relevant, new and adds to the conversation.
When you are able to accomplish that on a consistent and daily basis people will begin to seek you out for solutions.